Hey, I’m Caitlyn.

Multidisciplinary creative leader with 10+ years of experience across UX, marketing, brand strategy, and business leadership. Known for connecting strategy with execution, leading high-performing teams, and building thoughtful digital and brand experiences that drive growth across education, healthcare, gaming, and startup environments.

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Recommendations

  • "I had the pleasure to work closely together with Caitlyn on one of our game projects. … Specifically her diligent research and guidance through visual complexity has to be highlighted in this role. Caitlyn clearly knows her craft and is able to iterate through the work precisely and with ease.

    As part of that, Caitlyn has from the start onwards been a great contribution to the team, constantly and independently connecting with all its members. I was always very happy about her self-driven collaboration with all disciplines and the interconnected solutions that came from this. It is really a pleasure to work with Caitlyn as part of any creative team."

    Maximilian Kiese, Lead Game Designer
    Max managed Caitlyn directly at KING Art Games

    View Full Recommendation on LinkedIn

  • "Caitlyn is one of the most incredible, humble, intelligent, and talented executives I have ever had the honor of working with. Not only does she have an incredible ability to solve complex problems, but somehow, she is able to tackle the largest of projects with grace, ease, and fairness.

    Working alongside Caitlyn and bearing witness to her truly amazing ability to prioritize top-line items while still somehow seeing to a large company-wide demand on several web presences at the same time with incredibly limited resources has been astounding. ... Caitlyn wouldn't just be an asset to any organization to which she chooses to give her talents- but, a true cornerstone."


    Jessica Cogswell, Chief Creative Officer
    Caitlyn and Jess worked together on the same team at Covid Clinic and Rume Health.

    View Full Recommendation LinkedIn

  • "I had the honor of working with Caitlyn in different capacities and settings. I have known her for many years. It has been a pleasure for me to see her growth. When I first met Caitlyn, she was part of the UX Design team in one of the projects we worked alongside. Her ability to develop ideas is a testament to her unique creativity. ... She has a determined spirit. She displays confidence and an exceptional work ethic. She can successfully manage any project she is in charge of."

    Myriam Young, Director of Client & Application Services
    Caitlyn and Myriam worked together at Indiana University, Covid Clinic and Rume Health.

    View Full Recommendation on LinkedIn

EXPERIENCE

  • May 2025—Current (Hybrid)

    • Lead integrated marketing strategy across digital, content, SEO/AIO, print, and performance channels

    • Develop organic search growth plans to improve visibility, traffic, and brand presence

    • Manage websites, marketing budgets, and campaign performance across business units

    • Oversee content development, copywriting, and brand consistency across marketing materials

    • Conduct market research and collaborate cross-functionally to support growth and revenue goals

  • Jan. 2022—Current (Remote)

    • Founded and scaled a full-service creative agency focused on brand, marketing, and digital strategy

    • Lead client strategy, business development, proposals, and long-term growth planning

    • Build and direct specialized contractor teams across creative, technical, and strategic disciplines

    • Manage client relationships, brand positioning, and agency operations

    • Drove 2x–3x year-over-year growth while maintaining strong profitability

  • Jan. 2017—Current (Remote)

    • Founded and lead a production company delivering commercial, branded, and creative visual content

    • Direct production strategy, client collaboration, photography, and creative execution from concept to delivery

    • Produce visual assets that support brand storytelling, campaigns, and digital marketing initiatives

    • Manage project logistics, creative planning, and business operations

  • Unannounced (TBA) AA Co-op Open World Shooter
    King Art Games (Independent AA studio with 100+ employees in Bremen, Germany)
    Aug. 2023—Oct. 2024 (Remote)

    • Led UI/UX design for an unannounced AA co-op open world shooter

    • Refined interface systems and implementation within Unity

    • Developed UI style guide foundations including visual direction, iconography, and system standards

    • Used playtesting feedback and accessibility standards to improve overall player experience

    • Implementing WCAG 2.0 AA and CVAA Accessibility standards

  • April 2022—November 2022 (Remote)

    • Led web strategy and digital experience initiatives across telehealth and patient-facing platforms

    • Supported launch planning and digital rollout for Rume Health

    • Helped guide web infrastructure changes during reorganization, acquisition, and scale-up efforts

    • Directed retirement of legacy booking systems and launch of new web experiences and processes

    • Established change management, documentation, and version control standards for web environments

  • Digital Campus Design and Infrastructure 
    October 2018—April 2022 (Remote)

    UX Designer → Senior UX Designer

    • Led UX design for university web products, digital services, and experimental initiatives

    • Conducted user research, testing, and findings documentation to support senior leadership decisions

    • Partnered with analytics teams to inform data-driven improvements

    • Improved accessibility, information architecture, and content experiences across university platforms

  • August 2017—October 2018 (Indianapolis, IN)

    Design Intern → Junior Designer → Graphic Designer

    • Supported major healthcare and medical brands through print, digital, and presentation design

    • Created slide decks, white papers, interactive PDFs, and medical illustrations

    • Contributed to UI/UX design for client portals and websites

    • Supported client relationships, internal creative needs, and brand consistency

  • October 2016—May 2018 (Remote & Indianapolis, IN)

    • Supported marketing campaigns through print and digital design

    • Created promotional materials aligned with institutional brand standards

    • Helped execute campaign assets across multiple channels

COMPETENCIES

    • Advocate for empathic design processes to create valuable customer experiences.

    • Strong ability to shift focus and guide teams through rapidly changing priorities, aligned with business needs.

    • Ethical, neutral, and empathetic approach to conflict resolution.

    • Keen understanding of Accessibility principles and WCAG compliance.

    • Expertise in identifying growth opportunities for both individuals and businesses.

    • Data-driven decision-making informed by research and industry best practices.

    • Extensive experience in user research, including report creation and documentation around research and user testing.

    • Proficient in creating process and user flows, wireframes, and journey maps for business evaluation and strategic planning.

    • Agile project management methodologies.

    • Budget planning and basic bookkeeping.

    • Branding and design system establishment and refinement while designing for digital applications across web and game engines.

    • Project Management Tools: Monday, Asana, Airtable.

    • Google Marketing Suite: Google Analytics, Google Search Console, Google Tag Manager, Google Domains.

    • Design Tools: Figma, Adobe Creative Cloud (InDesign, Photoshop, Illustrator).

    • Productivity Tools: Google Workspace, Microsoft Suite, LLM AI Systems (ChatGPT).

    • Game Design Software: Unity Game Engine.

EDUCATION

Herron School of Art & Design

  • BFA, Visual Communication Design

  • Focus in Digital Design + User Experience

  • Studies and activities included:

    • Visual Communications

    • User Experience

    • Digital Design

    • Color Theory

    • Art History

    • Fine Art Photography

    • Fine Art Illustration

Mooresville High School

  • Core 40 Honors Diploma

  • Studies and activities included:

    • Varsity Swimming

    • Chamber Orchestra - 2nd Chair Violin

    • Fine Arts Academic Team - Arts & Music leader

    • National Honor Society (NHS)

    • Fellowship of Christian Athletes (FCA)

    • Tri Kappa Art Show Winner - 1st & 2nd Place

    • Art Club leader

    • AP Art

    • AP History

    • AP English

    • AP Psychology