Creative Leader Bridging Marketing, Executive Vision, & A Passion for Design

An illustration of pain transmission from a trigeminal nerve to a post-junction cell, showing vesicles, synapse, CGRP, CGRP receptor, and post-junction cell with labeled structures.
Man in a suit using a virtual reality headset and controller in front of a wall with a large poster of a hand holding a smartphone, and a computer monitor displaying a detailed digital image of cells and molecules.
Three smartphones displaying the IU Assistant app with chatbot conversations and support options, against a plain light background.
Two silver laptops with black keyboards floating against a light purple background, displaying website screens with black and yellow accents.
Three electronic devices on a desk displaying websites related to mental health support: a tablet on the left showing a webpage about restoration houses, a desktop in the center with a webpage titled 'Empowering Women Through Hope and Healing', and a
A digital display showing a map of a parking lot with booking options and a help section for COVID-19 queries.
Four brochures from IUPUI School of Liberal Arts, covering religious studies, global arts, management, medical humanities, and law in liberal arts.
Multiple electronic devices displaying construction company websites, including desktops, laptop, tablet, and smartphone, showcasing company projects, portfolio, and contact information.
A laptop with multiple screens showing user interface designs for a software application, including profile, assets, services, and maintenance pages arranged on a light grey surface.
Two mobile devices displaying a website called Rume, a healthcare app with a light blue and white theme, featuring a smiling woman, a video icon, and contact information.
A large group of people, mostly young adults, wearing red T-shirts with 'Liberal Arts Works' and the IUPUI logo, standing together at an outdoor event, raising their hands and smiling, with a crowd and umbrellas in the background.
Illustration showing neurogenic inflammation involving the mast cell releasing CGRP, which interacts with nerve fibers and blood vessels, leading to inflammation.
A smartphone and a tablet displaying training and development content, with the tablet showing the text "Empowering people through training and development" and the phone showing a personalized training solutions webpage with a woman and a YouTube vi
Hand holding a smartphone displaying a construction company's website outdoors with houses in the blurred background.
Three mobile devices displaying a college website with headlines about academic experience, financial aid, campus tours, degrees, and scholarships.
Two open laptops with screens displaying COVID-19 testing websites, positioned on a light purple background.
Open laptop with a series of webpages on content and services laid out on a light gray surface.
Two open laptops side by side displaying documents, one titled 'Marketing Campaigns' and the other 'Documentation log.'
Three laptops displaying IU Connect software screens, with the middle laptop showing a handshake photo and messages about facilitating partnerships.
Website mockup with a group photo of diverse women and sections titled "Guided by Faith, United by Compassion" and "Building a Brighter Future: Peace Restored's Vision and Growth Plan."
3D animated person jumping with arms raised, wearing yellow shirt, pink pants, and yellow shoes, smiling.

So, what do I do?

  • From deep UX research for web-based products to strategic business initiatives, I tackle complex challenges head-on. My experience spans leading UX at a telemedicine startup, founding a strategic agency, and collaborating with cross-functional teams to deliver results that matter.

  • With a decade of UX expertise and five years leading agile teams, I specialize in creating user-centered designs that drive business success. My approach ensures products are not just functional but also engaging, leading to higher conversions and user retention.

  • From on-site to technical SEO, I lead agile teams to enhance digital visibility and drive qualified traffic. My hands-on approach ensures your brand stands out in the crowded digital landscape, attracting the right audience and converting leads into loyal customers.

  • Your brand is your story. I bring it to life with strategic messaging, compelling design, and a cohesive identity system. My work spans everything from tone of voice to logo design, ensuring your brand resonates with your audience and scales with your business.

  • My expertise in UX and design fuels my ability to create and implement design systems that scale. Whether working within existing frameworks or establishing new ones, I ensure consistency and innovation across all touchpoints.

    Whether it's developing a unified brand system for both print and digital media or crafting adaptive UI elements for websites and gaming platforms like Unity, my design systems are built for flexibility and longevity.

What I’m currently loving:

Large digital screen displaying the Welcome to SMX Advanced conference in a spacious hotel lobby with wooden ceiling panels and a stone accent wall.

SMX Advanced

I recently went to the SMX Advanced conference in Boston. This conference provided valuable insights and actionable ideas to make my marketing strategies stand out in the AI landscape. I’m still buzzing from the excitement!

Laptop displaying a promotional graphic for 'The Ultimate Freelance Course' by Michael Janda, featuring text in white and yellow on a black background with a barcode design element.

The Ultimate Freelance Course by Mike Janda

I’m just a few hours in so far, but this course has already helped me recenter my focus and start thinking outside of my typical box about business and creative growth.